Nounós vs Tezza · Bay Area shelf head-to-head
Nounós and Tezza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nounós carries more Brand PowerNounós is in more Bay Area grocersNounós fields the deeper lineup
Nounós
Tezza
34
brand power
22
9
products
4
1
categories
1
13
grocers
7
59.2¢
price per oz
65.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nounós▭ Tezza
Distribution · 30% of score54·29
N
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nounós
no top category Tezza doesn’t also play in.
only Tezza
no top category Nounós doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nounós · Tezza
