Now Designs vs Bay Area Bee Company · Bay Area shelf head-to-head
Now Designs and Bay Area Bee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bay Area Bee Company carries more Brand PowerBay Area Bee Company is in more Bay Area grocersBay Area Bee Company fields the deeper lineup
Now Designs
Bay Area Bee Company
23
brand power
37
3
products
16
1
categories
1
1
grocers
9
$35.16
avg price
$18.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Designs▭ Bay Area Bee Company
Distribution · 30% of score4·38
N
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Designs
no top category Bay Area Bee Company doesn’t also play in.
only Bay Area Bee Company
no top category Now Designs doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Now Designs · 0
no exclusive doors — everywhere Now Designs is, Bay Area Bee Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Designs · Bay Area Bee Company