Now Designs vs Chico Honey Company · Bay Area shelf head-to-head
Now Designs and Chico Honey Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chico Honey Company is in more Bay Area grocersChico Honey Company fields the deeper lineup
Now Designs
Chico Honey Company
23
brand power
27
3
products
7
1
categories
1
1
grocers
7
$35.16
avg price
$14.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Designs▭ Chico Honey Company
Distribution · 30% of score4·29
N
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Designs
no top category Chico Honey Company doesn’t also play in.
only Chico Honey Company
no top category Now Designs doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Now Designs · 0
no exclusive doors — everywhere Now Designs is, Chico Honey Company is too.
only Chico Honey Company · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Designs · Chico Honey Company