Now Designs vs Marshall's Farm · Bay Area shelf head-to-head
Now Designs and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineup
Now Designs
Marshall's Farm
23
brand power
33
3
products
21
1
categories
1
1
grocers
7
$35.16
avg price
$18.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Designs▭ Marshall's Farm
Distribution · 30% of score4·29
N
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Designs
no top category Marshall's Farm doesn’t also play in.
only Marshall's Farm
no top category Now Designs doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Now Designs · 0
no exclusive doors — everywhere Now Designs is, Marshall's Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Designs · Marshall's Farm