Nu-salt vs Diamond Crystal · Bay Area shelf head-to-head
Nu-salt and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineup
Nu-salt
Diamond Crystal
12
brand power
27
2
products
5
1
categories
1
5
grocers
13
71.0¢
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nu-salt▭ Diamond Crystal
Distribution · 30% of score21·54
N
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nu-salt
no top category Diamond Crystal doesn’t also play in.
only Diamond Crystal
no top category Nu-salt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nu-salt · 1
only Diamond Crystal · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nu-salt · Diamond Crystal