Lining them up…
Nutella B-ready and Honey Stinger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Honey Stinger doesn’t also play in.
no top category Nutella B-ready doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nutella B-ready is, Honey Stinger is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella B-ready · Honey Stinger
2 products in the catalog·10 products in the catalog
spans 2 categories·spans 2 categories
~1% average share on the shelves it competes on·~5% average share on the shelves it competes on