Nutraw vs Zbar · Bay Area shelf head-to-head
Nutraw and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zbar carries more Brand PowerZbar is in more Bay Area grocersZbar fields the deeper lineupNutraw sits further up the premium end
Nutraw
Zbar
21
brand power
39
4
products
16
4
categories
3
2
grocers
10
$12.65
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutraw▭ Zbar
Distribution · 30% of score8·42
N
Z
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutraw
only Zbar
no top category Nutraw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutraw · 0
no exclusive doors — everywhere Nutraw is, Zbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutraw · Zbar
