Nuts On The Run vs Braga Organic · Bay Area shelf head-to-head
Nuts On The Run and Braga Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Braga Organic carries more Brand PowerBraga Organic is in more Bay Area grocersBraga Organic fields the deeper lineup
Nuts On The Run
Braga Organic
13
brand power
20
3
products
7
2
categories
1
3
subcategories
5
1
grocers
3
$6.39
avg price
$15.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts On The Run▭ Braga Organic
Distribution · 30% of score4·13
N
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts On The Run
only Braga Organic
no top category Nuts On The Run doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nuts On The Run · 1
only Braga Organic · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts On The Run · Braga Organic