Nyakers vs Cici's Italian Cookies · Bay Area shelf head-to-head
Nyakers and Cici's Italian Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocers
Nyakers
Cici's Italian Cookies
20
brand power
33
6
products
8
3
categories
1
4
subcategories
4
1
grocers
12
$6.99
avg price
$14.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nyakers▭ Cici's Italian Cookies
Distribution · 30% of score4·50
N
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category Nyakers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nyakers · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nyakers · Cici's Italian Cookies