Oakland Dust vs Lillie's Q · Bay Area shelf head-to-head
Oakland Dust and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oakland Dust carries more Brand PowerLillie's Q is in more Bay Area grocersOakland Dust sits further up the premium end
Oakland Dust
Lillie's Q
30
brand power
25
10
products
10
2
categories
3
3
grocers
11
$1.92
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oakland Dust▭ Lillie's Q
Distribution · 30% of score13·46
O
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oakland Dust
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oakland Dust · 0
no exclusive doors — everywhere Oakland Dust is, Lillie's Q is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oakland Dust · Lillie's Q