Oasis vs New York Style · Bay Area shelf head-to-head
Oasis and New York Style, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oasis carries more Brand PowerNew York Style is in more Bay Area grocers
Oasis
New York Style
19
brand power
10
6
products
8
2
categories
1
1
grocers
5
$6.71
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oasis▭ New York Style
Distribution · 30% of score4·21
O
N
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oasis
only New York Style
no top category Oasis doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oasis · 1
only New York Style · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oasis · New York Style