Oasis vs Pretzelized · Bay Area shelf head-to-head
Oasis and Pretzelized, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pretzelized carries more Brand PowerPretzelized is in more Bay Area grocers
Oasis
Pretzelized
19
brand power
28
6
products
8
2
categories
2
1
grocers
8
$6.71
avg price
$5.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oasis▭ Pretzelized
Distribution · 30% of score4·33
O
P
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oasis
only Pretzelized
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oasis · 0
no exclusive doors — everywhere Oasis is, Pretzelized is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oasis · Pretzelized
