Oat Haus vs Nuttzo · Bay Area shelf head-to-head
Oat Haus and Nuttzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuttzo carries more Brand PowerNuttzo is in more Bay Area grocersNuttzo fields the deeper lineup
Oat Haus
Nuttzo
13
brand power
29
3
products
8
1
categories
2
1
subcategories
3
1
grocers
8
$9.99
avg price
$15.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oat Haus▭ Nuttzo
Distribution · 30% of score4·33
O
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oat Haus
no top category Nuttzo doesn’t also play in.
only Nuttzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oat Haus · 0
no exclusive doors — everywhere Oat Haus is, Nuttzo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oat Haus · Nuttzo
