Oberto vs Archer · Bay Area shelf head-to-head
Oberto and Archer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineup
Oberto
Archer
11
brand power
49
3
products
22
1
categories
1
1
grocers
17
$15.99
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oberto▭ Archer
Distribution · 30% of score4·71
O
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oberto
no top category Archer doesn’t also play in.
only Archer
no top category Oberto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oberto · 0
no exclusive doors — everywhere Oberto is, Archer is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oberto · Archer