Ocean Spray vs Langers · Bay Area shelf head-to-head
Ocean Spray and Langers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean Spray carries more Brand PowerOcean Spray is in more Bay Area grocersOcean Spray fields the deeper lineup
Ocean Spray
Langers
50
brand power
23
56
products
23
3
categories
1
6
subcategories
9
13
grocers
6
10.5¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean Spray▭ Langers
Distribution · 30% of score54·25
L
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean Spray
only Langers
no top category Ocean Spray doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean Spray · Langers
