O'doughs vs Sara Lee · Bay Area shelf head-to-head
O'doughs and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineupO'doughs sits further up the premium end
O'doughs
Sara Lee
10
brand power
38
4
products
16
2
categories
3
3
subcategories
7
4
grocers
9
58.6¢
price per oz
70.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O'doughs▭ Sara Lee
Distribution · 30% of score17·38
O
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O'doughs
only Sara Lee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only O'doughs · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O'doughs · Sara Lee