Odyssey 222 vs Red Bull · Bay Area shelf head-to-head
Odyssey 222 and Red Bull, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineup
Odyssey 222
Red Bull
15
brand power
57
4
products
46
1
categories
1
6
grocers
14
37.2¢
price per fl oz
41.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odyssey 222▭ Red Bull
Distribution · 30% of score25·58
O
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odyssey 222
no top category Red Bull doesn’t also play in.
only Red Bull
no top category Odyssey 222 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Odyssey 222 · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odyssey 222 · Red Bull
