Odyssey vs Athenos · Bay Area shelf head-to-head
Odyssey and Athenos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athenos carries more Brand PowerAthenos is in more Bay Area grocersAthenos fields the deeper lineupOdyssey sits further up the premium end
Odyssey
Athenos
19
brand power
25
5
products
8
2
categories
1
2
subcategories
2
3
grocers
10
$5.74
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odyssey▭ Athenos
Distribution · 30% of score13·42
O
A
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odyssey
only Athenos
no top category Odyssey doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odyssey · Athenos
