Odyssey vs Mevgal · Bay Area shelf head-to-head
Odyssey and Mevgal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Odyssey carries more Brand PowerMevgal is in more Bay Area grocers
Odyssey
Mevgal
19
brand power
14
5
products
4
2
categories
1
3
grocers
5
$5.74
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odyssey▭ Mevgal
Distribution · 30% of score13·21
O
M
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odyssey
only Mevgal
no top category Odyssey doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Odyssey · 1
only Mevgal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odyssey · Mevgal