Odyssey vs Président · Bay Area shelf head-to-head
Odyssey and Président, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Président carries more Brand PowerPrésident is in more Bay Area grocersPrésident fields the deeper lineupOdyssey sits further up the premium end
Odyssey
Président
19
brand power
33
5
products
14
2
categories
2
2
subcategories
5
3
grocers
6
$5.74
avg price
$8.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odyssey▭ Président
Distribution · 30% of score13·25
O
P
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odyssey
only Président
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Odyssey · 1
only Président · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odyssey · Président
