Off The Farm vs Raw Rev · Bay Area shelf head-to-head
Off The Farm and Raw Rev, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Off The Farm carries more Brand PowerOff The Farm is in more Bay Area grocersOff The Farm fields the deeper lineupRaw Rev sits further up the premium end
Off The Farm
Raw Rev
29
brand power
13
12
products
6
2
categories
2
7
grocers
3
$1.60
price per oz
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Off The Farm▭ Raw Rev
Distribution · 30% of score29·13
R
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Off The Farm
no top category Raw Rev doesn’t also play in.
only Raw Rev
no top category Off The Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Off The Farm · 5
only Raw Rev · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Off The Farm · Raw Rev
