Oikos vs Premier · Bay Area shelf head-to-head
Oikos and Premier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oikos carries more Brand PowerOikos is in more Bay Area grocersOikos fields the deeper lineupOikos sits further up the premium end
Oikos
Premier
41
brand power
20
38
products
5
2
categories
1
7
grocers
2
$7.13
avg price
$35.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oikos▭ Premier
Distribution · 30% of score29·8
P
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oikos
only Premier
no top category Oikos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Premier · 0
no exclusive doors — everywhere Premier is, Oikos is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oikos · Premier
