Olay vs Method · Bay Area shelf head-to-head
Olay and Method, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Method carries more Brand PowerMethod is in more Bay Area grocersMethod fields the deeper lineupOlay sits further up the premium end
Olay
Method
22
brand power
38
6
products
14
3
categories
2
4
subcategories
2
2
grocers
4
$7.78
price per fl oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olay▭ Method
Distribution · 30% of score8·17
O
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olay
only Method
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olay · 0
no exclusive doors — everywhere Olay is, Method is too.
only Method · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olay · Method
