Olivia's Croutons vs Kooshy · Bay Area shelf head-to-head
Olivia's Croutons and Kooshy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kooshy carries more Brand PowerKooshy is in more Bay Area grocersKooshy fields the deeper lineupOlivia's Croutons sits further up the premium end
Olivia's Croutons
Kooshy
27
brand power
37
4
products
10
1
categories
2
5
grocers
10
$1.19
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olivia's Croutons▭ Kooshy
Distribution · 30% of score21·42
O
K
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olivia's Croutons
no top category Kooshy doesn’t also play in.
only Kooshy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olivia's Croutons · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olivia's Croutons · Kooshy
