Omnivore vs Maldon · Bay Area shelf head-to-head
Omnivore and Maldon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersOmnivore sits further up the premium end
Omnivore
Maldon
21
brand power
40
5
products
5
2
categories
1
5
grocers
19
$3.23
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Omnivore▭ Maldon
Distribution · 30% of score21·79
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Omnivore
only Maldon
no top category Omnivore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Omnivore · 0
no exclusive doors — everywhere Omnivore is, Maldon is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Omnivore · Maldon