Oodaalolly vs Honey Mama's · Bay Area shelf head-to-head
Oodaalolly and Honey Mama's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Mama's carries more Brand PowerHoney Mama's is in more Bay Area grocersHoney Mama's fields the deeper lineup
Oodaalolly
Honey Mama's
19
brand power
38
7
products
14
1
categories
2
6
grocers
17
$3.73
price per fl oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oodaalolly▭ Honey Mama's
Distribution · 30% of score25·71
O
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oodaalolly
no top category Honey Mama's doesn’t also play in.
only Honey Mama's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oodaalolly · 1
only Honey Mama's · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oodaalolly · Honey Mama's
