Orbit vs Mentos · Bay Area shelf head-to-head
Orbit and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos is in more Bay Area grocersMentos fields the deeper lineup
Orbit
Mentos
31
brand power
35
9
products
17
1
categories
2
1
subcategories
3
8
grocers
9
17.0¢
price per item
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orbit▭ Mentos
Distribution · 30% of score33·38
O
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orbit
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orbit · 2
only Mentos · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orbit · Mentos
