Orbit vs Pür · Bay Area shelf head-to-head
Orbit and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersPür fields the deeper lineupPür sits further up the premium end
Orbit
Pür
31
brand power
42
9
products
13
1
categories
2
8
grocers
13
17.0¢
price per item
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orbit▭ Pür
Distribution · 30% of score33·54
O
P
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orbit
no top category Pür doesn’t also play in.
only Pür
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orbit · Pür
