Oregon Chai vs Bhakti · Bay Area shelf head-to-head
Oregon Chai and Bhakti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oregon Chai carries more Brand PowerOregon Chai is in more Bay Area grocersOregon Chai fields the deeper lineup
Oregon Chai
Bhakti
20
brand power
10
5
products
2
1
categories
1
9
grocers
2
$7.18
avg price
$11.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oregon Chai▭ Bhakti
Distribution · 30% of score38·8
O
B
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oregon Chai
no top category Bhakti doesn’t also play in.
only Bhakti
no top category Oregon Chai doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oregon Chai · Bhakti
