Organic Felicetti vs Montebello · Bay Area shelf head-to-head
Organic Felicetti and Montebello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montebello carries more Brand PowerMontebello is in more Bay Area grocersMontebello fields the deeper lineup
Organic Felicetti
Montebello
14
brand power
27
3
products
16
1
categories
2
3
subcategories
10
3
grocers
8
35.1¢
price per oz
40.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Felicetti▭ Montebello
Distribution · 30% of score13·33
O
M
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Felicetti
no top category Montebello doesn’t also play in.
only Montebello
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic Felicetti · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Felicetti · Montebello
