Oroweat vs Whole Grain Bread Co. · Bay Area shelf head-to-head
Oroweat and Whole Grain Bread Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Oroweat
Whole Grain Bread Co.
49
brand power
17
40
products
3
2
categories
1
11
subcategories
3
12
grocers
7
35.3¢
price per oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oroweat▭ Whole Grain Bread Co.
Distribution · 30% of score50·29
W
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oroweat
only Whole Grain Bread Co.
no top category Oroweat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oroweat · Whole Grain Bread Co.
