Ortega vs Zia Hatch Chile Company · Bay Area shelf head-to-head
Ortega and Zia Hatch Chile Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ortega carries more Brand PowerOrtega is in more Bay Area grocersOrtega fields the deeper lineup
Ortega
Zia Hatch Chile Company
35
brand power
10
12
products
2
3
categories
1
4
subcategories
1
10
grocers
1
$3.76
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ortega▭ Zia Hatch Chile Company
Distribution · 30% of score42·4
O
Z
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ortega
only Zia Hatch Chile Company
no top category Ortega doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ortega · 10
only Zia Hatch Chile Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ortega · Zia Hatch Chile Company
