Orville Redenbacher vs Pop Secret · Bay Area shelf head-to-head
Orville Redenbacher and Pop Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher carries more Brand PowerOrville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineup
Orville Redenbacher
Pop Secret
33
brand power
25
13
products
8
2
categories
1
9
grocers
6
44.5¢
price per oz
64.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orville Redenbacher▭ Pop Secret
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orville Redenbacher
only Pop Secret
no top category Orville Redenbacher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orville Redenbacher · 4
only Pop Secret · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orville Redenbacher · Pop Secret
