Ounce Cookies vs Rustic Bakery · Bay Area shelf head-to-head
Ounce Cookies and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Ounce Cookies
Rustic Bakery
0
brand power
56
5
products
32
1
categories
4
3
subcategories
7
1
grocers
21
$6.59
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ounce Cookies▭ Rustic Bakery
Distribution · 30% of score4·88
O
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ounce Cookies
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ounce Cookies · 0
no exclusive doors — everywhere Ounce Cookies is, Rustic Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ounce Cookies · Rustic Bakery