Our Family vs Green Giant · Bay Area shelf head-to-head
Our Family and Green Giant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Giant carries more Brand PowerGreen Giant is in more Bay Area grocersGreen Giant fields the deeper lineup
Our Family
Green Giant
0
brand power
50
8
products
40
1
categories
4
2
subcategories
9
3
grocers
11
$2.98
avg price
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Our Family▭ Green Giant
Distribution · 30% of score13·46
O
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Our Family
no top category Green Giant doesn’t also play in.
only Green Giant
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Our Family · 0
no exclusive doors — everywhere Our Family is, Green Giant is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Our Family · Green Giant