Outshine vs Popsicle · Bay Area shelf head-to-head
Outshine and Popsicle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Outshine carries more Brand PowerOutshine is in more Bay Area grocersOutshine fields the deeper lineupOutshine sits further up the premium end
Outshine
Popsicle
47
brand power
39
24
products
13
2
categories
1
11
grocers
9
$1.15
price per item
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Outshine▭ Popsicle
Distribution · 30% of score46·38
O
P
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score86·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Outshine
only Popsicle
no top category Outshine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Outshine · 3
only Popsicle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Outshine · Popsicle
