Oven Arts vs Ethel's Baking Co · Bay Area shelf head-to-head
Oven Arts and Ethel's Baking Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethel's Baking Co carries more Brand PowerEthel's Baking Co is in more Bay Area grocersEthel's Baking Co fields the deeper lineupOven Arts sits further up the premium end
Oven Arts
Ethel's Baking Co
12
brand power
28
2
products
10
2
categories
3
1
grocers
3
$17.64
avg price
$7.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oven Arts▭ Ethel's Baking Co
Distribution · 30% of score4·13
O
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oven Arts
no top category Ethel's Baking Co doesn’t also play in.
only Ethel's Baking Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oven Arts · 1
only Ethel's Baking Co · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oven Arts · Ethel's Baking Co