Pür vs Refresh Gum · Bay Area shelf head-to-head
Pür and Refresh Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersPür fields the deeper lineupRefresh Gum sits further up the premium end
Pür
Refresh Gum
42
brand power
19
13
products
7
2
categories
1
13
grocers
4
23.0¢
price per item
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pür▭ Refresh Gum
Distribution · 30% of score54·17
P
R
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pür
only Refresh Gum
no top category Pür doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pür · Refresh Gum
