Pacha Soap Co. vs Provence Santé · Bay Area shelf head-to-head
Pacha Soap Co. and Provence Santé, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacha Soap Co. is in more Bay Area grocersProvence Santé fields the deeper lineup
Pacha Soap Co.
Provence Santé
21
brand power
22
5
products
9
3
categories
2
2
grocers
1
$2.29
price per oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacha Soap Co.▭ Provence Santé
Distribution · 30% of score8·4
P
P
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacha Soap Co.
only Provence Santé
no top category Pacha Soap Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pacha Soap Co. · 2
only Provence Santé · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacha Soap Co. · Provence Santé
