Pacha Soap Co. vs Zum By Indigo Wild · Bay Area shelf head-to-head
Pacha Soap Co. and Zum By Indigo Wild, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zum By Indigo Wild carries more Brand PowerZum By Indigo Wild fields the deeper lineupPacha Soap Co. sits further up the premium end
Pacha Soap Co.
Zum By Indigo Wild
21
brand power
49
5
products
33
3
categories
3
3
subcategories
5
2
grocers
2
$2.29
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacha Soap Co.▭ Zum By Indigo Wild
Distribution · 30% of score8·8
P
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacha Soap Co.
only Zum By Indigo Wild
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacha Soap Co. · 1
only Zum By Indigo Wild · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacha Soap Co. · Zum By Indigo Wild
