Pachamama Coffee Cooperative vs Graffeo · Bay Area shelf head-to-head
Pachamama Coffee Cooperative and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupPachamama Coffee Cooperative sits further up the premium end
Pachamama Coffee Cooperative
Graffeo
30
brand power
35
11
products
16
1
categories
2
2
subcategories
5
9
grocers
10
$2.05
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pachamama Coffee Cooperative▭ Graffeo
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pachamama Coffee Cooperative
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pachamama Coffee Cooperative · 3
only Graffeo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pachamama Coffee Cooperative · Graffeo
