Pacifico vs Corona Extra · Bay Area shelf head-to-head
Pacifico and Corona Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacifico
Corona Extra
18
brand power
20
4
products
4
1
categories
2
4
grocers
4
$12.12
avg price
$11.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacifico▭ Corona Extra
Distribution · 30% of score17·17
C
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacifico
no top category Corona Extra doesn’t also play in.
only Corona Extra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacifico · 1
only Corona Extra · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacifico · Corona Extra
