Palacios vs Zambezi Biltong · Bay Area shelf head-to-head
Palacios and Zambezi Biltong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Palacios carries more Brand PowerPalacios is in more Bay Area grocersPalacios fields the deeper lineup
Palacios
Zambezi Biltong
39
brand power
0
7
products
2
5
categories
2
9
grocers
1
$14.24
avg price
$10.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Palacios▭ Zambezi Biltong
Distribution · 30% of score38·4
Z
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Palacios
only Zambezi Biltong
no top category Palacios doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Palacios · 8
only Zambezi Biltong · 0
no exclusive doors — everywhere Zambezi Biltong is, Palacios is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Palacios · Zambezi Biltong