Panda vs Red Vines · Bay Area shelf head-to-head
Panda and Red Vines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Vines carries more Brand PowerRed Vines is in more Bay Area grocersRed Vines fields the deeper lineup
Panda
Red Vines
18
brand power
27
5
products
10
1
categories
1
10
grocers
14
90.5¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Panda▭ Red Vines
Distribution · 30% of score42·58
P
R
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Panda
no top category Red Vines doesn’t also play in.
only Red Vines
no top category Panda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Panda · 2
only Red Vines · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Panda · Red Vines
