Panda vs Twizzlers · Bay Area shelf head-to-head
Panda and Twizzlers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Panda is in more Bay Area grocersTwizzlers fields the deeper lineup
Panda
Twizzlers
18
brand power
19
5
products
9
1
categories
1
1
subcategories
2
10
grocers
4
$3.53
avg price
$5.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Panda▭ Twizzlers
Distribution · 30% of score42·17
P
T
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Panda
no top category Twizzlers doesn’t also play in.
only Twizzlers
no top category Panda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Panda · Twizzlers
