Panda vs Wiley Wallaby · Bay Area shelf head-to-head
Panda and Wiley Wallaby, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Panda is in more Bay Area grocersWiley Wallaby fields the deeper lineup
Panda
Wiley Wallaby
18
brand power
18
5
products
10
1
categories
1
1
subcategories
2
10
grocers
5
$3.53
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Panda▭ Wiley Wallaby
Distribution · 30% of score42·21
P
W
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Panda
no top category Wiley Wallaby doesn’t also play in.
only Wiley Wallaby
no top category Panda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Panda · 7
only Wiley Wallaby · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Panda · Wiley Wallaby