Pan's vs Primal Meatless Jerky Strips · Bay Area shelf head-to-head
Pan's and Primal Meatless Jerky Strips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's carries more Brand PowerPan's is in more Bay Area grocersPan's fields the deeper lineupPan's sits further up the premium end
Pan's
Primal Meatless Jerky Strips
32
brand power
22
12
products
6
2
categories
1
9
grocers
6
$3.72
price per oz
$2.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pan's▭ Primal Meatless Jerky Strips
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pan's
only Primal Meatless Jerky Strips
no top category Pan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primal Meatless Jerky Strips · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pan's · Primal Meatless Jerky Strips
