Pan's vs Two Chicks · Bay Area shelf head-to-head
Pan's and Two Chicks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's carries more Brand PowerPan's is in more Bay Area grocersPan's fields the deeper lineupTwo Chicks sits further up the premium end
Pan's
Two Chicks
32
brand power
9
12
products
2
2
categories
1
9
grocers
1
$8.19
avg price
$12.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pan's▭ Two Chicks
Distribution · 30% of score38·4
T
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pan's
only Two Chicks
no top category Pan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pan's · 8
only Two Chicks · 0
no exclusive doors — everywhere Two Chicks is, Pan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pan's · Two Chicks
