Pan's vs Vacadillos · Bay Area shelf head-to-head
Pan's and Vacadillos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's is in more Bay Area grocersPan's fields the deeper lineupVacadillos sits further up the premium end
Pan's
Vacadillos
32
brand power
29
12
products
4
2
categories
2
9
grocers
2
$8.19
avg price
$10.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pan's▭ Vacadillos
Distribution · 30% of score38·8
V
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pan's
only Vacadillos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pan's · 7
only Vacadillos · 0
no exclusive doors — everywhere Vacadillos is, Pan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pan's · Vacadillos
