Papa Cantella’s vs Fra' Mani · Bay Area shelf head-to-head
Papa Cantella’s and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Papa Cantella’s
Fra' Mani
11
brand power
51
3
products
15
1
categories
3
2
subcategories
7
1
grocers
15
$9.21
avg price
$10.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Papa Cantella’s▭ Fra' Mani
Distribution · 30% of score4·63
P
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Papa Cantella’s
no top category Fra' Mani doesn’t also play in.
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Papa Cantella’s · 0
no exclusive doors — everywhere Papa Cantella’s is, Fra' Mani is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Papa Cantella’s · Fra' Mani